In today’s day and age, there is no shortage of online content available, and studies suggest that first impressions are often the only opportunity you get to make a difference. So whether or not your company’s aim is to move through eCommerce, or turn leads into clients, it is extremely critical in creating an engaging web presence throughout different online platforms.
In light of this, listed below are 5 effective ways explaining how you can increase the stickiness of your marketing efforts online and give your audience a chance to engage more.
1. Incorporate More Visuals
If you are having a hard time engaging your website visitors through content marketing, then incorporating more or better quality visuals could be the way to increase engagement. More than 46% of users believe that a website’s visual components are crucial to deciding the credibility of a business as a whole. Strive to deliver a website experience that is attention-grabbing, even if your user concentration is divided between their TV, iPod, tablet, and laptop, which could range from curated video content to custom infographics.
2. Stay Focused
Use concise wording and keywords to send your message across effectively. There is no question people pay less attention than they did before – which means you need to capture their heart and etch your brand name into their minds from the very first second and retain it until the very last.
3. Let Your Followers Contribute
What better way to engage your audience than to actually engage them? Asking a question is key to increasing participation on any platform, but asking the right questions is even more important if you wish to boost likes, comments, and shares. Asking followers to contribute a caption is an incredibly fast and effective way of gaining comments. You can also try visual quotations or fill-in-the-blanks posts.
It is no secret that the discussions we remember the most are the ones that we get an opportunity to participate in, so make sure that as a marketer, you are constantly asking for your audience’s input, opinions, and feedback to make sure they stay tuned in no matter what.
4. Publish At The Right Time
Timing is key, and for practically every social media site, it is best to boost social media engagement by posting when your buyer profiles are online. This generally means making Facebook posts for outside work hours. Research suggests that early evening and morning posts have, in general, 20% higher levels of engagement between 9:00 am and 5:00 pm.
5. Always Link
Wise words and quotations may do well on Twitter, but studies show that your content will a more effective tool at generating engagement if you post a link to other pages on your website or those of others present in the same niche as you. In fact, merely including a link can result in a 92% higher chance of boosting engagement.
