Consultants, ask yourself this question: How do I really know what my clients’ needs are?
If you were truly honest with yourself you probably said: “I don’t really know what their needs are.”
A lot of consultants are flying in the dark when it comes to understanding the needs and desires of their clients. They may conduct some informal surveys or get a report from some association or trade magazines and they think that they have good “Intel” to make sound decisions about the types of services they should offer. Worse yet, they have a GUT FEELING about what services they should offer. It’s no wonder why a lot of consultants struggle with getting new business and their marketing efforts. You can’t sell people what they don’t want or need… It’s that simple. You need to stop guessing and start engaging!
To be successful today, you must touch base with reality. And the only reality that matters is what’s in the “prospect’s mind” – not yours. You need to have real time client feedback at your fingertips to stay in-tune with your audience.
You are always striving to modernize your process… Isn’t it time you start to modernize your marketing methods?
We live in very interesting and exciting times. So many technological advancements have led to some very extraordinary ways to communicate in real time with each other. The Internet and Social Media, Mobile/Smart Phones, Gaming, Interactive Television, etc. All this new technology has provided consultants with some very useful tools to reach out to the right people with their marketing messages. We are now able to engage with our clients, listen to their feedback and tailor our services to fit their needs – In Real Time.
Putting a Social Media program in place will help put you in the driver’s seat when it comes to understanding the dynamic changes that are taking place in your industry.
